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May 29, 2007We want to give your customers more reasons to Choose BlueSM by providing small businesses with more flexibility, enhancing member benefits and expanding our vision network. Please refer to the information below for details on these exciting initiatives.
Nutrition Counseling Now a Core BenefitObesity in America is a growing epidemic. That is why we are focusing and expanding our programs to provide additional resources and incentives to help members get healthy and stay healthy. And we've just added nutrition counseling as a core benefit to our comprehensive plans. Beginning July 1, 2007, we are pleased to offer our HMO, POS, Direct POS, and PPO members coverage for up to six nutrition counseling visits with a participating physician or registered dietitian per calendar year at no additional cost to them.
More Flex Options for Small GroupsSmall groups asked for more flexibility — and flexibility they shall have! We’re introducing new Flex Copay Series options with a $30 PCP copay and inpatient copays up to $400 per day. These options will be available with Keystone HMO, POS, Direct POS and Personal Choice® products for July 1, 2007, effective dates. Click here for complete details on the new Flex Series options in our small group brochure New Drug Options Promote Use of GenericsTo encourage the use of generic drugs, we are introducing two new Select Drug Program® options - $0/$25/$50 and $5/$30/$50. With no or low generic copays combined with significantly higher brand and non-formulary brand copays, members have more incentive to choose cost-saving generics. These options will be available as HMO/POS Drug Riders, PPO Drug Riders and Freestanding Drug Programs for July 1, 2007, effective dates. Click here for complete details on the new Select Drug Program options in our small group brochure IBC Vision — Wal-Mart® Joins NetworkLater this summer, IBC Vision members will be able to add routine eye exams and eyewear to their Wal-Mart shopping list. Effective August 1, 2007, we are expanding our Davis Vision provider network to include Wal-Mart Vision Centers and many of the doctors of optometry located there. The addition of Wal-Mart to the Davis Vision network applies to all IBC Vision programs under every commercial, Medicare, and CHIP program. Independence Blue Cross offers products directly, through its subsidiaries Keystone Health Plan East and QCC Insurance Company, and with Highmark Blue Shield. Independent licensees of the Blue Cross and Blue Shield Association. |
©2007 Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.